Event Information

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The cause.

We're dreaming big. We're being bold. We're making our miles matter. 

Finding a cure for cancer is a big goal, but who ever said there's anything wrong with chasing your dreams? Our vision of a world without cancer may sound ambitious, but with people like you helping us along the way, we know that one day it will be a reality.

The Massey Challenge is a great way for you to help support or VCU Massey Cancer Center's efforts and advance the lifesaving cancer research that's being done right here in Richmond. When you join the Massey Challenge, you can make your miles matter while you participate in the Ukrop's Monument Avenue 10k. Start or join a fundraising team and start spreading the word about why curing cancer is important to you. 

The race. 

Named one of the best races in the country by USA Today, the Ukrop's Monument Avenue 10k is Richmond’s biggest block party, and it's the place to be on April 13. With 25,000 participants, you’re bound to be entertained— whether it’s by costumed runners, Spirit Groups, live music, or the beautiful, flat course. Throw in a race for kids and a rockin’ post-race party, and you’ve got yourself one of the best social events of the year! The race is turning 20 this year, too, so you know they'll pull out all the stops to throw a birthday bash you'll never forget!

VCU Massey Cancer Center is proud to partner with the 10k for the fourteenth year in a row as the official charitable partner. When you accept the Massey Challenge, you become one more member of Team Massey working to fund the cures for cancer right here in RVA.  Join as an individual or a team, we only ask that you try and raise $100 before race day to qualify for your Team Massey performance shirt to wear proudly at the 10k on April 13, 2019. 

Please note, joining the Massey Challenge does not register you for the 10k. To register for the 10k, please visit the 10k website

As part of Team Massey, you'll receive monthly updates with fundraising tips, Massey news, and invitations to team events! Be sure to follow us on Facebook to keep up with your teammates, and use #teammassey when posting to Instagram so we can share your story!

Get started.

Are you ready to accept the Massey Challenge? It's easy to get started.

  • Register for both the Massey Challenge and the 10k. 
  • On this website, you'll need to create a customized fundraising page. Make sure you include your story and motivation for supporting cancer research at VCU Massey Cancer Center. Fundraisers who personalize their pages are more successful at raising money!
  • Share your fundraising page with your network via email and social media, and encourage your friends, family, colleagues, neighbors, and others to donate or join your team to fundraise with you!